Six months in, and I'm still a little surprised it works.
When we set 10% for Local up as a founding tenet, the open question
was whether small businesses would actually follow through — whether
the goodwill model would hold up without an audit team. Turns out, mostly,
yes. The first half of 2026 saw 13 local causes named,
$7,200 pledged, and $6,400 of that verified as given
so far. The gap is partly normal lag (paperwork on the receiving end) and
partly real — pledges aren't the same thing as money in a cause's bank
account, which is exactly why we report both.
— Glenn
The numbers
Thirteen different local causes were named this period — no curated
list, no theme. Schools and animal rescues were the most common, but anything
counted: a community garden, a neighborhood food pantry, a youth
team's tournament fees, a librarian's summer reading drive. The smallest
pledge for the period was $32; the largest was $480 from a Studio-tier
subscriber pledging the full six months at once.
Verified-given lags pledged by design. Some causes confirm receipts on
a quarterly cadence; some never do (a neighbor's GoFundMe doesn't issue
thank-you notes). Where verification lands, we record it. Where it doesn't,
we trust the customer's word — that was the deal from the start.
Stories
Stories come from the receiving causes — collected during our verification check-in — with optional one-to-three-sentence responses from the businesses that pledged. Both are shared with permission. The pair below is illustrative.
The pledges this period funded six weeks of our weekend backpack
program — 240 weekend food kits for kids who'd otherwise
have nothing between Friday lunch and Monday breakfast. It's
not the whole budget, but it's the kind of recurring,
predictable support we can plan around. Most of our funding
comes in lumps after a holiday drive. This kind doesn't, and
that matters more than the dollar amount suggests.
No kid should go hungry over the weekend. The pantry's
program makes sure fewer of them do — and that's the
kind of cause we wanted to back.